According to research-firm Savanta, 74 percent plan to watch Super Bowl Dan Leberfeld

Savanta polled 500 Americans about their viewing plans for Super Bowl Sunday, and here are the results:

*Preferred way to watch Super Bowl 2021

  • 74% of the consumers plan to watch Super Bowl this year
    • 33% of the consumers plan to watch the Super Bowl on TV
    • 21% of the consumers plan to watch the Super Bowl at home with family
    • 5% of the consumers plan to watch the Super Bowl at home with friends
    • 3% of the consumers plan to watch the Super Bowl in a mobile app
    • 3% of the consumers plan to watch the Super Bowl in a bar/restaurant/eating joint

 

Preferred parts of Super Bowl to watch this year

  • 53% of the consumers plan to watch the actual game
  • 42% of the consumers plan to watch the halftime music show
  • 41% of the consumers plan to watch the advertisements
  • 31% of the consumers plan to watch the national anthem
  • 26% of the consumers plan to watch the pre-game show
  • 42% of the consumers plan to watch the halftime music show

 

Plans to watch the Puppy Bowl this year

  • 32% of the consumers plan to watch the Puppy Bowl
  • 25% of the consumers are not aware of the Puppy Bowl

 

Activities Planned on Super Bowl

  • 85% of consumers plan to cook/ order food / eat out on Super Bowl
  • 53% of the consumers plan to cook traditional Super Bowl foods (nachos, chili, wings, hot dogs, etc.) at home
  • 26% of the consumers plan to order food for home delivery
  • 15% of the consumers plan to order take out food from a restaurant/bar/pub and pick it up
  • 11% of the consumers plan to eat out at a restaurant/bar/pub

 

Preferred type of food in this Super Bowl Sunday

  • 87% of consumers who intend to watch the Super Bowl game plan to celebrate the game with food
  • 47% of consumers who intend to watch the Super Bowl game plan to eat chips and dips
  • 46% of consumers who intend to watch the Super Bowl game plan to eat chicken wings
  • 45% of consumers who intend to watch the Super Bowl game plan to eat pizza
  • 35% of consumers who intend to watch the Super Bowl game plan to eat Nachos
  • 30% of consumers who intend to watch the Super Bowl game plan to eat Burger and sliders
  • 30% of consumers who intend to watch the Super Bowl game plan to barbecue
  • 26% of consumers who intend to watch the Super Bowl game plan to eat cheese and crackers
  • 24% of consumers who intend to watch the Super Bowl game plan to eat cookies

 

Opinion on popular brands deciding not to air ads in this Super Bowl

  • 56% of the consumers have a neutral feeling about Budweiser, Coke, and Pepsi after hearing the news that they are not airing the ads this Super Bowl
  • 31% of the consumers have a positive feeling about Budweiser, Coke, and Pepsi after hearing the news that they are not airing the ads this Super Bowl
  • 13% of the consumers have a negative feeling about Budweiser, Coke, and Pepsi after hearing the news that they are not airing the ads this Super Bowl
  • Savanta is a fast-growing data, research and advisory firm with five global offices and 347 staff.

*Press Release