Lenovo Activates Official NFL Sponsorship with Launch of Fantasy Coach of the Year Contest;
Fantasy Winner Will Get Real-Life Honor of Selecting One of 2014 Pro Bowl Squads
World’s #1 PC Maker to Support Campaign with an Online Video Series Featuring NFL Stars Andrew Luck, Alfred Morris, Larry Fitzgerald, Matt Forte and Mason Crosby
RESEARCH TRIANGLE PARK, N.C. – August 28, 2013: Fantasy football just got incredibly real. For the first time in NFL history – thanks to official league sponsor Lenovo’s Fantasy Coach of the Year contest1 – a fan will get to play real-life coach, joining the 2014 Pro Bowl Alumni Captains Deion Sanders and Jerry Rice, current NFL stars and another NFL.com fantasy football champion to help select one of the two teams playing in the 2014 game. The contest will be held on NFL.com/Fantasy, with all fantasy players on the website automatically entered into the contest.
Lenovo’s Fantasy Coach of the Year will be announced following the regular season. The Fantasy Coach of the Year will then participate in the Pro Bowl player draft that will air on Wednesday, January 22 on NFL Network. The grand prize winner will be flown to Hawaii to be a part of the team to help choose a Pro Bowl squad and to then see them in action during the 2014 Pro Bowl on Sunday, January 26, watching the first quarter from the sideline. In addition, the Lenovo Fantasy Coach of the Year will be crowned at the “Third Annual NFL Honors” show on Super Bowl eve, Saturday, February 1, at New York’s Radio City Music Hall. The winner’s experience concludes with two tickets to Super Bowl XLVIII.