MetLife – it pays Craig Thomas
MetLife announced the signing of a 25-year agreement with the NFL’s New York Giants and New York Jets to name the venue MetLife Stadium.
MetLife Stadium will host Super Bowl XLVIII© in February 2014. As home to the Jets and Giants, it is the only stadium that houses two NFL teams.
The MetLife Stadium agreement makes MetLife the official insurance company of the Jets, Giants and the stadium complex. Specific elements of the agreement include: naming rights to the stadium; 120,000 square feet of branded space at the main west entrance; four illuminated signs on the exterior of the building; four inner-bowl signs; and TV, radio, print and online media opportunities.
“Hundreds of millions of people will experience events at MetLife Stadium either in person or via broadcasts from the venue,” said Beth Hirschhorn, chief marketing officer of MetLife. “MetLife Stadium now joins the portfolio of powerful and iconic marketing assets the company has cultivated over the years, including the MetLife blimps and the company’s association with the PEANUTS© characters.”