Pettine’s media-strategy is smart Dan Leberfeld

Mike Pettine made some news this week, when he told that the New England Patriots might have gotten their hands on the Jets playbook, “It didn’t shock me because Rex would give them out like candy anyway. He gave one out to Saban and I was like, ‘Don’t you know Saban and [Patriots head coach] Bill [Belichick] are pretty good friends? I have a feeling it’s going to end up in New England We know in places like New England, it’s only a matter of time that they somehow mysteriously end up with our playbook.”

Pettine clearly has a smart media-strategy – you hook up the press with really good information, and this will lead to very positive coverage of your work, and when things go bad, you will be cut slack.

In other words, the guy is consistently throwing raw meat into the lion’s den.

And it really helps his favorability ratings.

There is no doubt about.

Do I like that this goes on? No.

I’m just dealing with reality.