Florham Park – As most of you know by now, there was big news at Jets camp today with Darrelle Revis and Brandon Marshall getting very chippy.
They took swings at each other, and Marshall yelled a couple nasty insults at Revis.
So this is a big story, but it likely won’t be as big as it could have been.
Why?
It’s because of something called, “The Friday news dump.”
Often times in the political world, operatives will announce negative news on Friday afternoon because it won’t get as much play.
There was once this exchange on TV show “The West Wing,” which was based on Washington politics:
Donna: Why do you do it on Friday?
Josh: Because no one reads the paper on Saturday.
And in August, a Friday news dump is even more effective. Many people are on vacation or going on vacation. In New Jersey, where the Jets train, many people head to the Jersey Shore on Friday.
So the Jets get a little bit of a break with the negative story that emanated from their camp on Friday.
Not that they “dumped” this story. They never wanted it to happen, but the bad publicity could have been a lot worse if it happened in the middle of the week.
