According to the custom survey, Super Bowl LVIII on Feb. 11 reached approximately 210 million viewers – nearly 2/3 of Americans – across CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+.
“The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings,” said Paul Ballew, chief data and analytics officer of the NFL. “With that in mind, additional measurement is needed in order to have a complete picture of the total viewership of this special event and the results of this custom survey with Nielsen illustrate the true magnitude of the Super Bowl.”
According to Nielsen’s National panel measurement, Super Bowl LVIII averaged nearly 124 million viewers on CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and NFL digital properties, including NFL+. It ranks as the most-watched Super Bowl of all time.
