Marshall’s risky media strategy

As we all know, last Tuesday, IK Enemkpali punched Geno Smith in the face breaking his jaw. Smith will be out 6-10 weeks.

“It’s a body blow for us, but we have to move forward,” Brandon Marshall told ESPN Radio. “We’ll probably have another couple of days … probably a couple of weeks of the New York media (asking) the team questions, but we’re built for this. We don’t want any distractions.”

Not sure if it would have continued if not for Marshall doing national shows on Monday and talking about it.

“Did [Smith] put his finger in his face? No, he didn’t,” Marshall said on ESPN Radio. “Geno Smith, he didn’t do anything wrong that day. It’s just an unfortunate situation.”

One thing is pretty clear with Marshall – he loves the national media, but isn’t as fond of the local press.

“Marshall didn’t want to talk about the incident when approached by reporters last Thursday after the Jets’ first preseason game, but he wasn’t shy about defending Smith on Monday during interview with national media outlets,” wrote ESPN’s Rich Cimini.

If Marshall wants to treat the local media this way, that is prerogative.

But he’s probably playing with fire, and this approach could come back to bite him. If he struggles, local reporters likely aren’t going to cut him much slack.

The best strategy with the media – treat everybody the same, like Eli Manning does.

Don’t set up a caste system.

The new issue of Jets Confidential Magazine is being printed today. It will be out in a few days. It might be our best issue of the year, with our popular “Training Camp Diary,” a Jets Confidential tradition. To subscribe to this must-read for Jets fans, call 1-800-932-4557 (M-F, 9-5) or you can subscribe on this website. A subscription makes a great gift for a Jets fan.

Dan Leberfeld
Dan Leberfeld
Publisher of Jets Confidential Magazine. Call 1-800-932-4557 (M-F, 12-4) to subscribe. Co-host of Press Coverage every Saturday on SiriusXM NFL Radio from 11-2.

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